Sunday, February 26, 2017
An SEO audit is a procedure for estimating the search engine friendliness of a website in numeral areas. The definite analysis is broken down into five sections:
1. Accessibility
2. Indexability
3. On-Page Ranking Factors
4. Off-Page Ranking Factors
5. Competitive Analysis
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| SEO Audit |
1. Accessibility: If search engines and users can't access your site, it might as well not exist. With that in mind, let's make sure your site's pages are accessible. Need to check all these things for Onpage primarily.
- Robots.txt
- Robots Meta Tags
- HTTP Status Codes
- XML Sitemap
- Site Architecture
- Flash and JavaScript Navigation
- Site Performance
2. Indexability: It’s important that all the pages that search engines are allowed to access or not. Next, we need to determine how many of those pages are actually being indexed by the search engines.
- Site: Command
- Index Sanity Checks
- Page Searches
- Brand Searches
- Search Engine Penalties
3. On-site SEO is the most important part of the SEO Audit checklist. This point has analyzed the accessibility and indexability of your site. Now it's time to turn our responsiveness to the characteristics of your site's pages that influence the site's search engine rankings. To check if your website is optimized for search engines, you need to take into account the following factors:
- Titles and Descriptions
- URL Structure
- Text formatting
- Content
- Internal linking
- Images
- Broken links
- User friendliness
- Page speed
- Web site structure
- Social Media Checklist
4. Off-site SEO is important but if you are not careful of what you are doing and if you don’t know exactly what you are allowed to do and what not, it is also very risky.
- Popularity
- Trustworthiness
- Backlink Profile
- Authority
- Social Engagement
5) Competitive Analysis : Just when you thought we were done, it's time to start the analysis all over for your site's competitors. I know it sounds painful, but the more you know about your competitors, the easier it is to identify (and exploit) their weaknesses.
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| SEO checklist |
- Analyzing Your Competitor’s Backlinks
- Competitor Keyword Analysis
- Broken Links
- Text Optimization
- Top Backlinks
- Anchor Text
It is essential to perform regular SEO audits (at least 2 times per year) to ensure that your website is up-to-date with the latest developments. If you willing to stay ahead of your competitors? We at AK Systems apply the trendy methods of SEO to make your business stay on top.
