Wednesday, April 26, 2017
User Experience or UX is the leading thing that comes into our mind when we choose to start a website. You may have been doing lots of testing and creating changes in the design every now and then but unless your website accomplishes to secure some ranking in some competitive keywords, it is of no use. This is possible only if you arrange for a quality user experience through your website. If you have a website or manage one, you surely are aware of how significant is Search Engine Optimization for its success. But what you maybe don't know is that traditional SEO techniques are not enough anymore.
Search engines, with the help of Artificial Intelligence Machines and other signals, can measure if the user had a good experience while visiting your site. This changes how SEO works. UX-SEO merges the latest and still useful SEO techniques required to drive traffic to your site, with an outstanding User Experience that will engage your visitors. The UX will play a main part in the success of a site from now and on.
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| Ux Factors to Website’s Seo |
A good UX is of:
· User friendliness.
· Appearance.
· Performance.
Here are three ways you can analyze and expand your site’s UX today:
Page Loading Speed
The UX begins when the user clicks on your website. If they have to wait ten seconds or extra time for your site to load, they will move on. Site speed has long been a factor in SEO rankings, but it also provides users with a first impression of your site. UX or User experience begins the moment a user clicks on the link to your website. If it takes too much time to load, the user will just close it and go on to the next link on the SERP (Search Engine Result Page). A page that loads faster will create a good impression in the minds of the users, while improving your SEO rankings. You can check your page speed by using the Page Speed Insights Tool of Google.
Intuitive Site Organization
Not only should your website load fast, it should also help users access the various sections in a faster and an easier way. You need to design your Menus and Sub-menus effectively. You can have about 4 to 6 categories and then add on an “About Us” and a “Contact Us” page to help users understand your brand and reach out to you. Your visitors should be able to find things on your website easily and it shouldn’t take them more than one or two clicks to reach the correct section. The layout is an especially key element of the web design, which cannot be easily measured. It is all about the feel and look that helps site visitors know what goes where, and easily tell between one element from another. Cluttered layouts confuse site visitors and keep them from receiving the most from your website. However, that is not the only factor associated with website organization.
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| SEO & UX |
Mobile Responsiveness
This is the main thing users look for today as maximum users use their smart phones to access websites. You need to make sure your website looks good and readable on all kinds of devices. You can use Google’s Mobile-Friendly Test Tool to check if your website is mobile-responsive. If you get a negative result you need not give up. There are many mobile-responsive themes out there that can fix your problem. If you are a web developer, you could use the CSS3 Media queries to make your website mobile-responsive.
SEO ranking factors and analytics like page views, bounce rate, and others all point towards the user experience. It is essential that you concentrate on these primary factors for your website’s statistics’ better to the level where you would like them to be. By improving the UX, you ultimately improve your SEO in the process.
Source : http://bit.ly/2oKMVfa
